Digital Marketing Specialisation- Virtual/Physical

Transform your passion for digital marketing into expertise with our Digital Marketing Specialisation Course. This immersive program is designed to equip you with practical skills and strategic insights to excel in the fast-paced world of digital marketing. Through a hands-on approach, interactive live sessions, and a capstone project, you’ll gain mastery over the tools and techniques needed to create and execute successful digital campaigns.

Course Delivery Format:

• Total Duration: 6 weeks
• Days per Week: 3 days
• Hours per Day: 2
• Total Hours per Week: 6 hours
• Course Fee: 250k
• Available: Physical and Virtual Classes 

Digital Marketing Specialisation Curriculum

Lesson 1: Digital Marketing Fundamentals

• Introduction to Digital Marketing
  • Understanding digital marketing’s role in business growth
  • Developing customer personas: Identifying and targeting key audiences
  • Introduction to the digital marketing funnel and strategic goals
• Digital Marketing Strategies & Campaign Planning
  • Creating a digital marketing plan
  • Strategy creation aligned with customer journey stages
  • Case study analysis: Reviewing successful campaigns
• Introduction to Social Media Management
  • Social media’s role in digital marketing
  • Overview of key platforms (Facebook, Instagram, Twitter, LinkedIn)
  • Developing initial strategy and content alignment for each platform

Lesson 2: Social Media Platforms and Content Planning

• Social Media Platforms Deep Dive
  • Detailed platform analysis: Audience, features, and business use cases
  • Practical Exercise: Account creation and exploration of each platform
• Content Calendar Creation
  • Building a content calendar tailored to specific business goals
  • Types of content: evergreen, campaign-based, and spontaneous
  • Hands-on Activity: Developing a content calendar for a mock business
• Crafting and Scheduling Social Media Posts
  • Crafting posts tailored to platform engagement styles
  • Scheduling posts and managing timing with tools like Buffer and Hootsuite
  • Practical Exercise: Drafting and scheduling posts for different platforms

Lesson 3: Content Creation & Social Media Analytics

• Engaging Content Creation
  • Crafting visuals, videos, and captions that resonate with audiences
  • Designing visuals with tools like Canva
  • Hands-on Activity: Creating and editing visuals for posts
• Content Management Tools
  • Exploring content management and scheduling tools (Buffer, Hootsuite)
  • Content repurposing across platforms
  • Hands-on Practice: Planning and executing a multi-platform post
• Social Media Analytics and KPI Measurement
  • Introduction to analytics for each platform
  • Defining and measuring KPIs
  • Practical Exercise: Analysing sample data to draw insights and optimise content

Lesson 4: Email Marketing Essentials

• Foundations of Email Marketing
  • Understanding email marketing’s importance
  • Building and segmenting email lists
  • Creating customer-centric email strategies
• Crafting Effective Emails
  • Writing compelling subject lines and engaging email content
  • Designing visually appealing emails using Mailchimp
  • Hands-on Activity: Creating a sample email campaign
• Growing Your Email Audience
  • Strategies for growing and segmenting lists
  • Personalisation in email marketing
  • Practical Exercise: Designing a Subscriber Growth Strategy
• The AIDA Model for Email Marketing Success
  • What is the AIDA Model?
  • How to Apply AIDA to Email Marketing
  • Examples and Case Studies

Lesson 5: Email Marketing Analytics & Automation

• Analysing Key Email Metrics
  • Overview of essential metrics (open rate, CTR, conversion)
  • Tools for tracking performance (Mailchimp, HubSpot)
  • Case Study Review: Evaluating a successful email campaign
• Introduction to Email Automation
  • Overview of automation and workflows
  • Setting up automated responses (welcome series, abandoned cart emails)
  • Hands-on Activity: Creating an automated email sequence in Mailchimp
• Advanced Email Marketing Tactics
  • A look at the AIDA Model
  • How to Apply AIDA to Email Marketing
  • Retargeting strategies through email
  • A/B testing for improved engagement
  • Practical Exercise: Conducting A/B tests and adjusting strategy based on results

Lesson 6: Final Project and Specialisation Wrap-Up

• Final Project Planning
  • Developing a complete digital marketing strategy for a chosen business
  • Creating an integrated plan covering social media, email, and content
  • Initial project work: Outlining goals, audience, and strategies
• Project Execution and Review
  • Working on the final project and receiving instructor feedback
  • Group discussions and peer reviews for collaborative insights
  • Refining strategies based on feedback
• Presentations and Course Wrap-Up
  • Presenting final projects to the class for review and critique
  • Instructor feedback, course review, and additional resources
  • Q&A session and guidance for continued learning